Moroccan Berber rugs are beautiful, handwoven carpets created in the Atlas Mountains by local weavers. They have a unique and interesting history dating back to the Paleolithic era. Although originally created for practical reasons, they are now a highly sought after item due to their decorative appeal.
We provide the widest selection of authentic, hand made Berbers in all of Europe, and our London-based showroom boasts over 200 Moroccan rugs. We hand select each genuine Berber rug in Morocco, as opposed to mass-producing bad imitations of the authentic product, as is the case with the following companies:
- Maisons Du Monde
- French Connection Home
- Cox & Cox
Although their products are costly, the aforementioned establishments have never hand-picked an authentic large Berber rug in the country of its origin. Instead, they mass produce fakes and push them off on unsuspecting customers as quality pieces.
Such companies make their profit from bad copies of the genuine Berber rug, and their manufacturing techniques impact the environment in a negative way. On the other hand, all our rugs are made from natural, organic wool, which is used by Moroccan weavers who create these textiles in their own homes. This process leaves only a tiny carbon footprint.
More Advantages of Genuine Berber Rugs
There are no benefits associated with helping unscrupulous companies profit from cheap knockoffs of the authentic Berber rug. For example, unless your goal is to add substance to a local landfill, you should choose the natural wool fibre of genuine Beni Ourain rugs instead of cheap imitations. Lanolin-coated natural, organic wool is used in the weaving process, and the lanolin oil seals each fibre. This prevents staining and ensures exceptional longevity for each rug.
Sterling Business Practices
We pay above market prices for each rug we purchase from Berber tribes women. Because we offer stalwart quality, we can depend on a high volume of sales rather than having to rely on an excessive markup. Therefore, each Moroccan rug you acquire from us offers outstanding value to you, and gives the Berber women a consistent income source. This is a win-win situation that rarely comes along in today's modern business world. Whether you are searching for an extra large Berber rug or a few smaller Beni Ourian rugs for various rooms in your home, our products will meet you needs. We are a no-fluff interiors store dedicated to providing you with top-quality products you can use to create the interior decor of your dreams. Regardless of what you have in mind, an authentic Moroccan Berber rug is guaranteed to add beauty in style to your dwelling.